Black Women Help OWN Achieve Ratings Breakthrough

Black Women Help OWN Achieve Ratings Breakthrough
Oprah Winfrey Network

AFRICANGLOBE – OWN’s days as a ratings-challenged network appear to have come to an end.

The Oprah Winfrey Network became the fastest growing cable network for women ages 25-54 by scoring its most watched quarter in network history with an average of 508,000 total viewers, in addition to double-digit growth across all demos versus the previous quarter.

OWN debuted January 1, 2011 and is available in 85 million homes

The first quarter marked the network’s highest quarterly rank in women 25-54 among all ad-supported cable networks. Black women can be attributed to much of the network’s success as OWN ranked #4 for Black women ages 25 to 54 in the first quarter.

On Tuesday and Wednesday nights, OWN was the number one cable network for Black women in the first quarter of 2014.

Five episodes from Tyler Perry’s popular drama series “The Haves and the Have Nots,” which is the #1 original series on TV for Black women on Tuesday nights, garnered more than three million total viewers. The March 11 season finale of the show was the most-watched telecast in OWN history with 3.6 million viewers.

Perry’s dominance on OWN continued on Wednesday nights with “Love Thy Neighbor” emerging as the #1 original cable series for Black women 25-54 and total viewers.

OWN’s Saturday-night lineup, featuring “Raising Whitley,” proved popular with it being it #2 network on all of TV for Black women 25-54. “Raising Whitley’s” season finale on March 8 hit a season high with a .72 rating in women 25-54, up +300% versus the year-ago time period, making it Saturday night’s #1 telecast for Black women 25-54.

Rounding out OWN’s success is “Deion’s Family Playbook,” starring former NFL star Deion Sanders and Tracey Edmonds. As a result “Deion’s Family Playbook” placed #1 in the time period on TV for Black women 25-54.

Coming up, OWN supporters can look for “Single Moms Club,” a new show from Perry based on the movie of the same name.

 

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