AFRICANGLOBE – Bounce TV firmly established itself as the number two network for reaching African American adults among Black-targeted networks in the just-completed December 2013 ratings period, using BET, TV One and Centric as the competitive set. The nation’s fast-growing and only broadcast television network for Black Americans continued to grow viewership at the end of the year, posting its highest-rated and most-watched month in its history.
In December, Bounce TV tied for 9th (with Bravo) among all ad-supported cable in the Total Day delivery of Black American viewers 18+, beating 94 ad-supported cable networks including AMC, A&E, FX, TBS, Lifetime, TV Land, WE and TV One.
During Prime, Bounce TV ranked #13 with Black American viewers among all ad-supported cable finishing in front of 91 ad-supported cable nets including A&E, TBS, Oxygen, WE and TV One.
For the month of December, Bounce TV unseated TV One beating the network by:
- 28% in P18-49 and by 14% in P25-54 viewers in Total Day
- 46% in P18-49 and by 28% in P25-54 viewers during Prime
- 66% in P18-49 and by 44% in P25-54 viewers in Late Night
In December, Bounce TV surpassed its previous-record-breaking November by 36% in P18-49 and 19% in P25-54 on a Total Day basis. During Prime, Bounce TV’s ratings success was even more pronounced with the network outpacing November by a whopping 64% in P18-49 and 42% in P25-54.
Bounce TV targets Black American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.
By: Sara Bibel