Serta: A History of the World’s Most Trusted Mattress

    Serta: A History of the World’s Most Trusted Mattress

    The story of the mattress is a long and mostly uncomfortable one. Sleep historians (yes, there are such people) tell us that primitive mattresses were introduced sometime during the Neolithic Period (6500-2900 BC). Beds came along soon after and helped their owners avoid drafts by raising mattresses off the ground. These early beds could not have been all that comfortable, as they were stuffed with organic materials like leaves, grass, and straw, which provided little to no support.

    Things weren’t much better for the Ancient Egyptians, who slept on palm boughs stacked in the corner of their rooms. Even the Romans slept on rough bags stuffed with hay, reeds, or wool. If they were extremely wealthy, they might be able to afford a mattress filled with freshly picked feathers.

    Believe it or not, sleep technology did not improve significantly until quite recently. As late as the 19th century, most humans were still resting their tired heads’ on beds stuffed with straw, down, cotton or wool.

    A bed that we would recognize as modern did not arrive until the late 19th century, when the box-spring was invented. Not only did it give sleepers more support and help them distribute their weight, it also extended the life of new mattress.

    The Serta Difference

    Though the above was but a brief review of the history of the mattress, it is clear that sleep technology has left a lot to be desired throughout the ages. One company that has committed itself to mattress innovation since its inception is Serta.

    Founded in 1931, the company was originally an assembly of independent mattress makers, most of which were from the Philadelphia area. These manufacturers joined forced because they believed the future of the industry would be run by national, not regional brands. Two years later, they created a company with a single name–Serta–and streamlined production with a rigid set of guidelines and standards.

    Although it was a new brand, Serta didn’t exactly start from scratch. Before its owners even agreed on a name, they developed a product that has come to define them to this day. The Serta Perfect Sleeper® has been American’s best-selling mattress for most of its history. That’s almost eight decades of dominance! But more important than the sales, the success of the Perfect Sleeper® underscored the need to invest in new technologies, which Serta has done dutifully throughout its history. Let us take a moment to review a few of their most impressive and successful innovations.

    1932
    Before it even opened for business, the company developed the world’s first tuft less innerspring mattress, which had no buttons, valleys, or tufts. It was considered by its developers to be the most comfortable mattress on earth. The public agreed. The Serta Perfect Sleeper® is the most popular mattress in the United States.

    1940s
    Even during the Great Depression and then through the war years, Serta continued to expand. Since common bedding materials were needed by the military, the company used substitutes to produce their new 4-A Perfect Sleeper®.

    1950
    Though there was a trend toward softer mattresses, Serta resisted conventional wisdom and released a series of firmer beds. These firmer beds were a success.

    1970
    When public and expert opinion went in the opposite direction a few years later, Serta again refused to conform and released their Pillow Soft mattress®. Once again, it was a success.

    1980s
    In a bold move, even for Serta, the company developed a mattress that featured memory foam, a material that was invented by NASA for space travel.

    1990s
    Heartened by the success of the earlier model, Serta unveiled the Comfort Quilt, a bed with memory foam in the quilt of the mattress.

    2000
    The company showed no signs of slowing down in the new millennium. Serta introduced their FreeFlex® Innerspring, which was said to provide 63 percent more support to those that need it. It was sold as the most advanced innerspring mattress on earth because, much like memory foam, the FreeFlex® can adjust to the contours of its user’s body.

    2003
    An idea that was well overdue for the industry, Serta introduced the first flame-retardant mattress sold by a national brand.

    2009
    Wanting to offer commercial quality beds at residential prices, Serta introduced their new Trump Home™ collection of innerspring and memory foam beds.

    2010
    The Perfect Sleeper™ became the official mattress of the National Sleep Foundation after they redesigned their classic mattress with advice from the independent non-profit organization.

    2011
    Increased investments in new materials bear fruit, as Serta launches their iComfort Sleep System, which provides greater support and a slightly cooler sleep surface than regular memory foam.

    Serta mattresses can be found at most bed and mattress stores, and from reliable sellers on the internet.

    7)

    Swatch Watches: The Comeback Kid of the Watch World

    Author: Danielle Pitman
    Categories: Jewelry, Shopping, Fashion, Style, Product Review, Tips and Advice
    Keywords: Swatch Watches
    Body:

    Looking for a great gift for an upcoming birthday? Why not embrace the comeback kid of the watch world? Swatch Watches were popular in the 1980s, and then fell out of popularity in the 1990s. However, now that the new millennium is upon us, Swatch Watches are back and better than ever. They’re the watches everyone wants to wear – because they come with a longstanding, reliable brand behind them. Why does a Swatch watch make a great gift? Swatch watches offer high style for low prices – so you can get a great look without breaking the bank. While some are able to throw down plenty of money on an expensive Rolex or Breitling watch, most of us aren’t able to sacrifice that much of our budget to accessories and clothing. The economy isn’t doing too well, not just in America but across the globe, and for this reason, people are tightening their belts and pinching pennies wherever they can, whether it be cutting coupons or buying clothing from thrift stores. All of us are trying to find ways to save money, but that doesn’t mean that people don’t love a great gift every now and then.

    Think of it this way – just because you’re saving money doesn’t mean you can’t live a life you love, or buy the things you want. You simply have to spend in moderation, which is where Swatch comes in. Watches aren’t exactly frivolous purchases to begin with; their functionality makes them a standout in the jewelry market. However, in a tight economy, there’s no reason to splurge and spend hundreds on a watch when you can buy a stylish, chic, great timepiece from Swatch for under $ 200. Whether you’re shopping for a middle-aged mom or a young daughter, a high-powered businessman or a teenage boy, you can find a great option from Swatch. So, let’s set up some options, shall we?

    If you’re looking for a simple, but sophisticated option for your husband, look no further than the Swatch Men’s Irony Quartz Chronograph Dark Gray Stainless Steel Bracelet Watch. A handsome timepiece done in polished gunmetal, this watch features a round plastic case and back encompassing a black chronograph dial that looks way more expensive than it actually is. A date window rests between 8:00 and 9:00, and the Swatch logo is prominently displayed at 12:00. Meanwhile, a superior Quartz movement keeps your watch moving. The dark gray stainless steel encasement and bracelet gives this watch a sophisticated look that he’s sure to love. Chic but still casual, this is a watch that he can wear on the golf field or into an important meeting – either way, he’s sure to earn the respect he deserves when he has this watch on.

    What is the best thing about this particular watch? Your man can choose from a variety of color combinations, including a green color scheme that features a hunter green face and a light green linked chain bracelet, a light grey face with a bright silver bracelet, or a beautiful blue color scheme with a deep blue face and light blue bracelet and exterior case. Any and all of the above options are sure to exude a sense of responsibility and prominence.

    Another great option for the man in your life is the Swatch Men’s Black Dial and Stainless Steel Bracelet Watch. This bold and stylish watch features a stainless steel case that encompasses a black dial and black accented dial. If black is the color of sophistication, this watch has got sophistication down to a tee. This watch is shock resistant, so it’s great for the man who isn’t afraid to get his hands dirty – the contractor, the builder, or the guy who cracks the bat to the ball with his guys during the off-season. With three sub-dials and a date display box, this is a masculine watch that gets the job done, thanks to quartz movement that ensures functionality and a design that’s as good as it gets.

    Let’s not forget about the ladies! Though Swatch is typically considered a men’s brand, they offer many a great timepiece for women as well. A great example of this is the chic and streamlined Swatch Women’s Irony Quartz Pink Leather Strap Watch. With a clean, modern design, this is a watch she’s sure to love. Perfect for a birthday gift or anniversary gift, this watch features a round stainless steel case and back, which encompass a gray dial. Arabic numerals mark all hour positions, and the Swatch logo is displayed at 12:00. Meanwhile, quartz movement helps to ensure that the timepiece stays functional.

    Stay on time, and look stylish while you do it – with the comeback kid of the watch world. Go ahead, get yourself a Swatch. You won’t be sorry you did.

    Danielle Pitman is a freelance writer who writes about a variety of health products including brands like Serta.

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