Jamaica Sets Sights on Profitable Animation Industry

Cabbie Cahronicle Jamaican Animation
Popular Jamaican cartoon, Cabbie Chronicles

AFRICANGLOBE – Jamaica targeting the animation industry as a potential growth area, Julian Robinson, state minister in the Ministry of Science, Technology, Energy and Mining, has said.

“We believe that this industry has much potential. Technology has eliminated barriers to entry in a number of sectors, and we can see that right here in Jamaica,” Robinson said during a media forum yesterday.

As part of the move to drive the animation industry, the Ministry of Science, Technology, Energy and Mining, in conjunction with the World Bank and the Canadian government, is hosting a two-day conference and animation festival, titled KingstOOn.

The aim is to galvanise interest in this billion-dollar industry by giving Jamaicans a chance to interact with industry leaders and create their own content.

The festival, is being staged on the University of the West Indies, Mona campus and comes to an end today.

Robinson said advancement in technology locally has put Jamaica in a position to take advantage of opportunities such as those provided by the animation industry.

“We can build applications and solutions to develop animation. You can have those products and services sold to anybody in the world and that’s what the advances of technology have done. We, as a country with a lot of world-class talent, should take advantage of this,” Robinson said.

The minister further said there is an abundance of creativity in Jamaica and this administration needs to ensure that this can be used to build Jamaica.

He also noted that there is a push in demand for this multibillion-dollar industry globally and Jamaica needs to capitalise on this.

“This industry requires hundreds and thousands of talented individuals, we have to make sure we invest in training and education so that we have the skills set that would attract companies, we need to have the appropriate skills and have them sufficiently,” Robinson said.

 

By: Alessandro Boyd