Poll: Blacks Watch TV News More Than Whites, Hispanics

Blacks tend to watch the most TV

A greater percentage of Black consumers watches TV news than do Whites or Hispanics, according to a study of news consumption trends by the Pew Research Center for the People & The Press.

Sixty-nine percent of Blacks said they received their news the previous day from television, compared with 56 percent of Whites and 43 percent of Hispanics.

Forty-one percent of Blacks said they watched the nightly network news regularly, and 50 percent watched cable news channels, compared with 26 percent of Whites for the nightly news and 34 percent for cable news, and 21 percent of Hispanics for the nightly news and 27 percent for cable news.

African Americans have traditionally spent more time in front of the television than others.

The survey said Hispanics consumed news less than Whites or Blacks. When asked how they had received their news the day before, 33 percent responded “no news yesterday.” Fourteen percent of Whites and 15 percent of Blacks responded “no news yesterday.” No comparison with previous years was immediately available.

Overall, “The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers, ” the center said in a report Thursday. “But there are now signs that television news — which so far has held onto its audience through the rise of the internet — also is increasingly vulnerable, as it may be losing its hold on the next generation of news consumers.

“Online and digital news consumption, meanwhile, continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in the news environment has been the rise of social networking sites. The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled — from 9% to 19% — since 2010. Among adults younger than age 30, as many saw news on a social networking site the previous day (33%) as saw any television news (34%), with just 13% having read a newspaper either in print or digital form.”

The Pew Research Center provided Journal-isms with a breakout of Blacks and Hispanics this week. Some 3,003 people were in the sample; 281 were Black and 300 were Hispanic.