The Namibia Tourism Board (NTB) has launched an online marketing campaign called ‘Conservation Destination’ to showcase remarkable conservation stories about Namibia, and inspire locals to make contributions.
NTB spokesperson Maggy Mbako said in a media statement issued on Tuesday that the campaign will run until June 1 this year.
The ‘Conservation Destination’ campaign was launched last Sunday to coincide with World Earth Day.
As part of the campaign, the NTB has invited online users to use Facebook and Twitter to interact with four conservation ambassadors, being Dara the Damara Tern, Chase the Cheetah, Roger the Rhino and Holden the Golden Mole.
NTB has worked with four conservation organisations – the Namibian Coast Conservation and Management (NACOMA) project, the Cheetah Conservation Fund (CCF), the Save the Rhino Trust and the Namib Desert Environmental Education Trust (NaDEET) to bring these characters to life.
Throughout the campaign, the ambassadors will ‘tweet’ and post information about real-life threats facing their survival, and also spread the word about conservation success stories taking place in Namibia.
“We hope to engage Namibians of all ages with this campaign, and alert them to the work being done in their own country – and then give them a chance to visit it themselves,” said Mbako.
She said Facebook was the best medium to do this since over 150,000 Namibians make use of the social media network.
NaDEET Director Viktoria Keding said the campaign is a great and engaging way to communicate the wonders and challenges facing conservation and the environment in Namibia.
“We are extremely excited about promoting environmental education and NaDEET through Holden, our Golden Mole,” said Keding.