6. What the rich buy
Super luxury watches are a booming market in South Africa.
Not long ago, when one thought of exclusive men’s watches one would probably think of brands such as Rolex, Breitling, Omega, Tag, Cartier, IWC, Panerai, Jaeger Le Coultre, and Longines.
However, a whole new world of exclusivity has emerged, giving rise to new ‘super-luxury’ watchmakers, according to New World Wealth.
In November 2014, a Patek Philippe Super-complication pocket watch sold for an astounding $24 million at a Sotheby’s auction, following a previous record of $11 million in 1999.