Black Hat SEO Techniques
Black Hat SEO includes efforts like redirecting search engine “spiders” to different pages than human visitors see, mass-posting “spam” comments (on blogs, forums, articles), or putting lists of keywords at the end of each page in very small fonts. Black hat methods may actually reduce the quality of search engine results. Some of these SEO strategies try to deceive users into visiting sites about subjects they don’t have any interest in, which puts them at odds with the purpose of search engines.
To receive a good ranking, some web page designers use spamdexing or as we like to call it black hat seo. Spamdexing or black hat seo techniques are the use of various methods to deliberately manipulate HTML pages to artificially increase their positioning on the search engines results page. Spamdexers use a variety of techniques to make sure their websites are displayed in the fertile first two pages of search results; in many cases the pages are irrelevant and even incomprehensible. Spamdexing includes the following techniques.
The easiest to spot and most common example of “black hat” methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense. Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimization, can be banned from search engines, maybe for life.
Search engines such as Google, Yahoo! and MSN wants to ensure they are showing relevant results to their end users. For those who employ successful “Black hat” or “Unethical” techniques to get their sites to show up in the search results pages, more often than not, will not give you the information you were looking for. Search engines such as Google, Yahoo! and MSN wants to ensure they are showing relevant results to their end users. For those who employ successful “Black hat” or “Unethical” techniques to get their sites to show up in the search results pages.
The commonly used term for bad SEO techniques is “Black Hat” SEO in contrast to “White Hat” SEO techniques which use an ethical ways to optimize a website in order to achieve better ranking positions. Watch out which methods SEO companies are using, promising your business immediate number 1# results. This article will help you to understand the various “bad” methods, so called “Black Hat” techniques – and yes maybe there is a little bit of magic involved.
Once a links campaign is in place and is actively growing, web masters understand that on-page factors such as the title, H1 tags, internal linking with keywords as or part of the linking text, and good content with natural occurrences of the keyword(s) will help the page become more relevant to Google. A “link to us” page. This is a great time saver for the web master and should be employed on any web site that wants to grow its linking base automatically.
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