Black and Brown Coalition? Aeroméxico Casting Call Says No Dark-Skinned Need Apply

Black and Brown Coalition? Aeroméxico Casting Call Says No Dark-Skinned Need Apply

AFRICANGLOBE – Latino Rebels reports that Mexican airline, Aeroméxico, announced recently that it was conducting a casting call that specifically states that anyone dark-skinned would not be allowed to audition. Wait, what?! Not our Mexican brethren!

Maybe we shouldn’t be that surprised considering recent events such as Marc Anthony being bashed on Twitter for singing “God Bless America,” and Sebastien de la Cruz also facing Twitter hate after singing the National Anthem during the NBA finals this year.

Nevertheless, it’s hard to believe that there is still so much discrimination in the world. Especially when it’s coming from a company that should know Latinos come in all different shades.

The person who tweeted the announcement they received about the casting shared a statement via a blog post titled, Todos Somos Aeroméxico (We Are All Aeroméxico).

“Because I’ve been around for 30 years, ELEVEN THOUSAND DAYS OF MY LIFE, swallowing Mexican advertising. And outside of government program announcements, NGOs, “folkloric” tourism foundations about our ”our native cultures,” brown people do not exist.

In general, not only are indigenous people deleted (unless they appear in their traditional costumes), so are the brown middle-class, city dwellers and/or even those undeniably handsome ones who meet “western” or “mainstream” standards.

If your pantone [skin tone] reaches certain levels, either way, don’t come to the casting. So, the announcement of a brown Aeromexico family, yes, that would have been “weird” because no one in Mexico has ever seen that ever… in the media.”

Aeroméxico took to Twitter to issue a statement — which has been translated to English by Latino Rebels — regarding the casting call, and placed the blame directly on the advertising agency, saying Catatonia Ads exhibited a “discriminatory stance.”

“We are sorry for Catatonia’s discriminatory stance, which was circulated today on social media,” the airline tweeted. “We offer our sincerest apology and reiterate our respect for all people, no matter their gender, language, religion, nor their skin color.”

Catatonia Ads later shared the following statement expressing their sincere apologies (translated by Latino Rebels):

“Catatonia offers a heartfelt apology for the publication on casting requirements that circulated on social networks. The language used by the casting company that made the publication was inadequate. We regret the situation, since in no way does it reflect our thinking as a company and as individuals. At Catatonia we have been working on the development of creativity and thought, because we are interested in the talent of the Mexican labor force and we wish to demonstrate their potential. We are a mosaic of human beings with values ​​and respect for our neighbors, and we would never discriminate nor would want to be discriminated against on the basis of our race, class, color or any other reason. We appreciate your understanding of this unfortunate misunderstanding.”


By Priscilla Rodriguez


Mexican TV Show, Racist Propaganda or Not? You Decide.