Important Information When Creating A Website For Your Business
Everyone has a website these days it seems. If you take the time to check out your options, you might realize that starting an online business is easier than you think. Here are some tips and suggestions to make your own website building much easier than you might expect.
As these difficult economic time continue, the number of unemployed Americans continues to rise. This rise in unemployment, as well as the fact that less and less companies are hiring new employees, has made trying to find a new job a very difficult thing to do. If you are considering starting your own online business, instead of trying to find work for someone else, then you should know that your website will be the most important part about your new business. The good news is that creating your own website continues to become easier to do, and less expensive to do as well.
One of the easiest ways to start your own online business is to take advantage of someone like Yahoo stores. For about forty dollars per month, you will get an online store front, web hosting, and the key to the entire operation – a shopping cart. This do-it-yourself, all-in-one website combination is pretty hard to beat. The store also calculates your shipping costs and may help you decide if you want to include free shipping with your orders or have your customers pay for it individually. Talk to your manufacturer and get sample shipping costs to different destinations around the country, like Seattle, Dallas, and New York. Knowing the approximate shipping costs to those three very different locations will allow you to come up with an average cost for you to ship your product to your customer. If you are able to include those costs in your profit margin, free shipping can be a big advantage on your online business website.
Once you have established your website you then need to make sure your customers can find your it. Google and Yahoo use a ranking system for their search engine results list that will place the higher ranked sites higher in the search results list, and lower ranked sites on the bottom. Obviously, the closer you are to the top of the list, the more likely it is that a customer will find your website. Google and Yahoo allow businesses to pay to increase their rankings, so they will be higher in the list. The charge is usually a flat rate per customer who links to your website from the search engine results, you can even establish a maximum rate you will pay per month for customers who go to your website but don’t purchase anything. The more you are willing to pay, the higher the ranking your website will have.
If you are looking to limit your expenses, and do not want to pay for the increased exposure for your online business, there is a less expensive alternative that can increase your web traffic through Google and Yahoo search engines. Search engines like Google and Yahoo give blogs higher ranking, but only for a limited time frame, based on how long ago the blog was posted. There are many sites that will allow you to host a free blog, where you can write about your products, and include a link to your website, which will help increase your visibility. The most important thing to remember about using blogs to advertise your business is that you need to frequently post new blogs in order to keep your blog higher in the search engine results list. You should try to publish a blog at least daily in order to keep your blog high in the list, which should hopefully translate into more traffic for your company’s website.
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