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How To Sell To Black People

AFRICANGLOBE - To encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.”

Recent Report On African American Buying Power

AFRICANGLOBE - Compared to all other consumers, African Americans spend thirty percent more of their total income---even though they make twenty thousand dollars less than the average Caucasian household. Blacks make up a whopping eighty-seven percent of annual retail spending; but where does the money go?