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‘It’s The Blackness That Scares Everybody’: Why White People Favor ‘African...

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AFRICANGLOBE - A new study from professor Erika Hall of Emory University’s Goizueta Business School suggests that white people have a far more negative view of the term “Black” than they do of the term “African American.” For instance, study participants routinely concluded that a person had a higher level of education and job status, if that person was referred to as African American rather than Black.
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