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Google Search Results ‘Show Racial Bias’

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AFRICANGLOBE - Names typically associated with Black people are more likely to produce adverts related to criminal activity, according to the Harvard University paper. According to the research, names given primarily to Black babies - such as DeShawn, Darnell and Jermaine - are more likely than those associated with White babies to produce adverts with links to website which offer criminal record checks. A Google search for a name such as Tom Smith may bring up personalised public records, such as “Looking for Tom Smith”, or may be suggestive of an arrest record, such as “Tom Smith, arrested?”.
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