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Most so-called Black media outlets are merely White media masquerading as Black-owned media. The Grio is owned by NBC, The Root is owned by the Washington Post, Essence is owned by Time, and BET is owned by Viacom. Each of these outlets is run by Black people who serve as the public face of their White-owned companies.
African-Americans' buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released today, collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S.