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South Africa’s Middle Class a New Target for Retailers

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A rainbow nation of shoppers poured through the racks of fashion giant Zara's brand new store, its first in South Africa, where the Spanish chain hopes to tap an increasingly diverse middle class. With deliveries from Spain twice a week, the low-price retailer opened the store in November in a posh shopping mall in South Africa's commercial hub, Johannesburg, where officials are already smiling over the response.
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