Africa's Tourism Continues High Growth Rate

The Africa Travel Association (ATA), a world leader in promoting tourism to Africa, announced major industry milestones at the travel trade association’s 36th Annual World Congress in Senegal.

ATA’s hallmark event brings together tourism leaders and professionals from around the world to shape Africa are growing travel industry.

“ATA is incredibly pleased with the outcomes of the congress and is confident they will have a positive impact on the tourism industry in Senegal and across Africa,” said Edward Bergman, ATA Executive Director. “These achievements are an integral part of the story of the growing importance of the industry in Africa, and we expect they will encourage a spike in the number of arrivals to and investments in Africa’s emerging and well_known destinations.”

Under the banner, “Destination Senegal: A Tourism Gateway Inspired by Culture, Heritage and Arts,” the event was hosted by the Ministry of Tourism and Handicrafts, Liaison with the Private Sector & Small Businesses, in cooperation with the Senegalese Tourism Authority. South African Airways served as the presenting sponsor.

Delegates included six tourism ministers (Ethiopia, The Gambia, Ghana, Liberia, Senegal, and Sierra Leone), the African Union Commissioner responsible for tourism, 16 tourism ministry representatives, approximately 200 tourism leaders and professionals, businesses and non_governmental organization participants, students, and travel_trade media. Delegates came from more than 30 countries.