Arusha — Nearly 7,500 regional and international visitors are expected to take part in the annual international Karibu Travel and Tourism Fair, slated for June 3 to 5 in Arusha.To be graced by the Prime Minister, Mizengo Pinda, ‘Karibu’ travel fair is so far the only such exposition taking place in East and Central African region.
“A total of 265 exhibitors are anticipated to take part in this year’s fair along with 7,500 regional and international visitors,” says Tanzania Associations of Tour Operators (TATO) executive secretary Mustafa Akuunay.
Mr Akuunay said the KTTF first day will be exclusive for the travel trade, while the second day will be open for a general public with the last day sliced for trade visitors and travel writers.The theme of this year’s fair is “Sustainable Partnership”, reflecting the major goals of the fair, which are to raise the regional profile by promoting East African tourism to the global marketplace.
Other objectives are to bring all key industry stakeholders in East Africa together in one place, at one time.
The fair is also aimed at creating opportunities for international visitors and overseas tour agents to meet and network with members of the EA tourism industry.
“KTTF brings new destinations, facilities and products to the attention of overseas tour agents; facilitates opportunities for overseas tour agents to visit the national parks and properties” Mr Akuunay explained.
For the past eight years Karibu fairs have generated direct spending in local economy; created direct and indirect employment by assisting development of small and medium enterprises; built alliances with neighbouring EA countries and brought together key tourism stakeholders, through combined efforts to promote regional tourism.
Total exhibitor space has been increased this year to a total of nearly 300 and two exhibitor stands with participant businesses representing Kenya, Tanzania, Uganda and Rwanda. The KTTF will draw participants from several Asian, European and North and South American countries.In Africa the exhibitors will come from Kenya, Uganda, Rwanda, Malawi, South Africa, Seychelles, Zimbabwe, DRC Congo and the host,