Botswana has called for joint marketing ventures with Zambia aimed at developing and boosting tourist arrivals in both countries
Botswana Tourism marketing executive-local and African markets, Tshepiso Mphele said it was important for the two countries to work together so that tourists visiting both countries would enjoy the peace.
In an interview in Lusaka, Ms Mphele said that Botswana Tourism stands ready to work with the Zambia Tourism Board (ZTB) in promoting tourism packages that could be beneficial to both parties adding that maintaining peace and harmony between the two countries was critical.
“Our interest as Botswana Tourism is to maintain peace and harmony and to develop joint marketing ventures in the two countries,” she said
Ms Mphele said their aim of visiting Zambia was to develop joint marketing ventures between the two countries.
She said Botswana Tourism offered complimentary products and services for attraction that Zambian people would enjoy when they visited the country.
Ms Mpele said her country had recorded a high number of tourists coming from Zambia visiting her country for business and leisure in the past few years up to now, a situation which she would want to continue even in future.