AFRICANGLOBE – Tourists from Australia have called on Zimbabwe’s responsible authorities to improve on destination accessibility as more visitors from that country want to visit the Victoria Falls.
The group of Australian tourists who were in Victoria Falls described the resort town as an attractive destination that is strategically located.
In an impromptu interview the visitors said there is need to improve on the airline service as more and more foreign visitors are finding Victoria Falls a fascinating place for holidays.
“Accessibility of this destination is a major problem that needs to be addressed otherwise we will still come back,” said one tourist.
Others said the Victoria Falls are far much better than the Niagra Falls in Canada, Owen Falls and others across the world.
“We have visited this country because we heard about the popular Victoria Falls. These are even better than others in other continents.
“It is beautiful and majestic and we will come back again,” said another tourist.
Australia is the third largest source of foreign visitors to the Victoria Falls and is expected to overtake South Africa by 2015.
Meanwhile, the Zimbabwe Tourism Authority Chief Executive Mr Karikoga Kaseke says Africa should continue working together in marketing the continent through their participation at the United Nations World Tourism Organisation to be co-hosted by Zimbabwe and Zambia in August this year.
“We are here with the CISSA delegates and we want them to be our tourism ambassadors. The UNWTO is not for Zimbabwe and Zambia alone but it’s an African programme,” he said.
Zimbabwe’s tourism sector is on a rebound following the adoption of aggressive marketing strategies and perception management programmes.
The tourism sector is on course to contribute 15 percent to the growth domestic product by 2014.