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How To Sell To Black People

How To Sell To Black People
Do not simply boycott companies that denigrate Black people, cut them off completely.

AFRICANGLOBE – To encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.”

NOTE: The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

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